The State of the Photography Industry

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The Zenfolio State of the Photography Industry reports, which we have been releasing since 2021, provide insights into the photography industry and ideas that help take your business to the next level.

April 2023

State of the Photography Industry: Thriving In The Ever-Evolving Photography Industry

The State of the Photography Industry 2023 provides insight into industry trends, coping with inflation, how photographers package and market their services, and sentiments about AI.

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April 2022

State of the Photography Industry: Emerging Back Into The Light

Following a survey of global photographers this past March, trends clearly show that the industry is emerging from the fog of COVID as many aspects of society and business return to normal. 

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May 2021

State of Photography Industry: A Still-Struggling Photography Business Landscape

Clear positive trends were revealed in the weeks following a February preliminary COVID-impact survey that indicated heavy losses and a slow start to 2021. In May, the Zenfolio team noticed a marked increase in e-commerce activity on their platform and quickly deployed what will become a recurring survey exploring the current state of the photography industry.

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March 2021

State of Photography Industry: Impact of COVID-19

State of the photography industry report from the perspective of active photographers. While addressing the decline of business in the last year, it also highlights 2021 and what segments are already seeing a recovery.

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*Promotion valid until December 15, 2023 at 11:59 p.m. PST. Promotional discount off the subscription price of a new Portfolio, PortfolioPlus or ProSuite annual plan will be automatically applied at checkout with code ZENFOLIOSALE. Discount applies to the first year only. Cannot be combined with any other promotion.